THE TOPICS

Why marketing needs a new mindset!

Why marketing needs a new mindset!

In this interview with Ralf Bühler, CEO of Conrad Electronic, Prof. Dr. Uwe Sponholz talks about value-based marketing and the new mindset in management, towards H2H marketing. Conrad Electronic, like many other companies, is currently experiencing a transformation...

The evolution of marketing and impulses for further development

The evolution of marketing and impulses for further development

Around 30 MBA students from the CBS Copenhagen Business School attended the virtual live keynote speech by Prof. Dr. Waldemar A. Pförtsch on the development of marketing in recent decades. Carl Christian Jenster from CBS invited the lecture to the keynote speech. The...