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In this interview with Ralf Bühler, CEO of Conrad Electronic, Prof. Dr. Uwe Sponholz talks about value-based marketing and the new mindset in management, towards H2H marketing.

Conrad Electronic, like many other companies, is currently experiencing a transformation process that has also affected marketing. Ralf Bühler sees a change in the mindset of the people involved as a necessary prerequisite when it comes to mastering the transformation. 

Get impulses for your transformation process!

Find out in a conversation how the mindset in your company is and how you can approach change. Write to me or give me a call.

Prof. Dr. Uwe Sponholz
Tel.: +49 911 7010007-0

The Genesis of Human-to-Human Marketing

H2H Marketing

Autores: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

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