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In this interview with Ralf Bühler, CEO of Conrad Electronic, Prof. Dr. Uwe Sponholz talks about value-based marketing and the new mindset in management, towards H2H marketing.
Conrad Electronic, like many other companies, is currently experiencing a transformation process that has also affected marketing. Ralf Bühler sees a change in the mindset of the people involved as a necessary prerequisite when it comes to mastering the transformation.
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Prof. Dr. Uwe Sponholz
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Tel.: +49 911 7010007-0
The Genesis of Human-to-Human Marketing
H2H Marketing
Autores: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz