Prof. Dr. Waldemar A. Pförtsch

Dr. Waldemar A. Pförtsch is Professor Emeritus of International Business at the University of Pforzheim and lecturer for B2B Marketing and B2B Brand Management at Mannheim Business School, Tongji School of Economics and Management (SEM) Shanghai, and TUM Business School Munich.

Prof. Dr. Uwe Sponholz

Dr. Uwe Sponholz is Professor for Service Engineering, Innovation Management and Design Thinking, B2B Marketing and Sales as well as Strategic Management at the FHWS University of Applied Sciences Würzburg-Schweinfurt. He also teaches at Christ University, Bangalore India and other foreign universities.
Vita
From 2007 to 2010 he was Professor of Business Marketing at the China International Business School Shanghai (CEIBS). Other teaching assignments included the Executive MBA program at the Liautaud Graduate School of Business and the Steinbeis University Berlin, the University of Cooperative Education Villingen-Schwenningen. He was VisitingAssociateProfessor at the Kellogg Graduate School of Management, Northwestern University and Lecturer in Strategic Management at the Lake Forest Graduate School of Management. He has taught global online courses at the University of Maryland University College Graduate School (UMUC).
Individual works (excerpt)
Titel: The new Marketing Mindset Autoren: Waldemar Pförtsch, Uwe Sponholz (2019) Verlag: Springer Gabler Verlag, Wiesbaden ISBN: 978-3-25518-3 Titel: Basics in Finance for International Marketers. Autor: Waldemar Pförtsch (2017) Verlag: WAP books, Stuttgart Titel: Working Abroad – Case Study Collection. Autor: Waldemar Pförtsch (2017) Verlag: WAP books, Stuttgart Titel: China Time Honored Brands. Autor: Waldemar Pförtsch (2017) Verlag: WAP books, Stuttgart Titel: Transformational Sales: Making a Difference with Strategic Customers. Autoren: Waldemar Pförtsch, p. Kotler, M. Dingena (2016) Verlag: Springer Gabler Verlag, Wiesbaden
Contributions (excerpt)
Article: Ingredient Branding of Industrial Goods: A case study of two distinct different automotive suppliers. Autoren: Waldemar Pförsch, J. Rid (2013) Published in: Business Marketing and Purchasing, 16 (11), 263-282. Article: What’s a Business-to-Business Company? Authors: Waldemar Pförsch, H. Scheel (2012) Published in: IUP Journal of Brand Management, X (3), 11-25 Article: Profitability, Growth, and Brand Value. Authors: Waldemar Pförsch, H. Scheel (2012) Published in: IUP Journal of Brand Management, IX (1), 40-50 Article: Measuring the value of ingredient brand equity at multiple stages in the supply chain: a component supplier’s persepctive Authors: Waldemar Pförsch (2011) Published in: Academy of Marketing Studies Journal (AMSJ), 15 (1), 71-82
Vita
As Dean of the FHWS he was a strategic driver of the internationalisation of the university and the introduction of innovative teaching methods. Today, in addition to his teaching activities, he is also responsible for the management of the MBA Business with Europe and the two laboratories Creative Cube and Virtual Reality Lab. His professional career began at the Institute for Retail Research at the University of Cologne, first as a research assistant, later as a department head of the newly established consulting division of the institute. He then moved to Alliances Management Consultants in Paris, a small management consultancy specializing in strategic consulting for large service providers. From there, he went to FAG in Schweinfurt, where he was instrumental in developing and implementing a global service concept. For many years, The in-cito consulting of Prof. Sponholz has also supported well-known companies with Design Thinking Workshops and consulting projects. In addition, Uwe Sponholz is managing partner at Bodystance and an expert for innovation and marketing strategies at simatura GmbH.
Individual Works
Title: Das neue Marketing-Mindset Authors: Waldemar Pförtsch, Uwe Sponholz (2019) Publisher: Springer Gabler Verlag, Wiesbaden ISBN: 978-3-25518-3 Title: Dienstleistungsmarketing Authors: Knut Wiesner, Uwe Sponholz (2007) Publisher: Oldenbourg, München ISBN: 3-486-58209-7 Title: Die Effizienz von Grafiken und Tabellen zur Darstellung komplexer betriebswirtschaftlicher Beurteilungsprobleme Author: Uwe Sponholz (1997) Publisher: Peter Lang-Verlag, Frankfurt am Main ISBN: 3-631-320-98-1
Contributions
Contribution: SWOT-Analyse Author: Uwe Sponholz (2019) Published in: Toolbox für den B2B-Vertrieb Editors: Enrico Purle, Susanne Steimer, Marco Hamel Publisher: Schäffer-Poeschel, S. 23-28, Stuttgart Contribution: Insight Prompter Author: Uwe Sponholz (2019) Published in: Toolbox für den B2B-Vertrieb, S. 190-194, Editors: Enrico Purle, Susanne Steimer, Marco Hamel Publisher: Schäffer-Poeschel, Stuttgart Contributions: Kontrolle ist gut, Vertrauen ist besser! Vertrauen als Kennzahl der Dienstleistungs-Marketingforschung Author: Uwe Sponholz (2009) Published in: Jahrbuch Marketing 2009 Trendthemen und Tendenzen, S. 81- 101 Editors: Michael Bernecker, Werner Pepels Publisher: Johanna Verlag, Köln ISBN: 3-9377-6306-4 Contribution: Eine wirksame Waffe Ein Beitrag zum Leitartikel „Produktbegleitende Dienstleistungen“ Author: Uwe Sponholz (2005) Journal: Drives & Motion 05/05, S. 6-7 Contribution: Chefsache Service Author: Uwe Sponholz (2004) Journal: in Automotion 06/04, S. 70-71